San Diego, CA · Open to in-person, remote, and hybrid roles
Scaling eCommerce and customer experience from the inside out.
Building the systems behind growth, retention, and scalable operations.
10+ years leading growth across 500+ clients and $10M+ in eCommerce operations.
97%
RETENTION RATE
$10M+
REVENUE GENERATED
500+
CLIENTS MANAGED
250K
FULFILLED ORDERS
WHAT I’VE BUILT & SCALED
A look at the systems, operations, and businesses I’ve helped build and grow.
Customer Success & Lifecycle · 2015–2025
97%
Client retention across 500+ accounts
78%
Onboarding conversion through structured systems
- Replaced unstructured onboarding with a clear, repeatable system that improved conversion and reduced early-stage confusion Â
- Built full lifecycle systems spanning demo, onboarding, engagement, and renewal to support long-term client successÂ
- Restructured support workflows and communication standards, significantly reducing response times and internal bottlenecks Â
- Managed high-touch client relationships while maintaining consistency and scalability across hundreds of accounts Â
- Identified patterns in churn, friction, and client feedback, turning insights into system-level improvements Â
- Helped align internal teams around clearer processes, priorities, and client experience expectations
This experience shaped how I think about customer success — not just as support, but as a system that directly impacts retention, growth, and long-term client relationships. It taught me how to build trust at scale, guide clients through key stages of their journey, and create consistency in how customers experience the business. Being part of a company recognized on the Inc. 5000 reinforced how powerful strong client relationships and structured customer journeys can be in driving sustained growth.
What started as a small product initiative evolved into a multi-million-dollar direct-to-consumer eCommerce operation, driven by high-demand product launches and rapid growth.
The breakthrough came during the 2016 election with a political novelty store that quickly scaled to high daily order volume. From there, we expanded into additional product lines, including the Hipster Nativity, fulfilling over 250,000 orders while maintaining operational consistency and accuracy.
$10M+
In RevenueIn Direct-to-Consumer Product Sales
250K +
Orders fulfilled across multiple product lines
- Built product launch systems from concept to manufacturing to live distribution across multiple platforms
- Managed fulfillment operations at scale, maintaining near-perfect accuracy across high order volume
- Handled demand spikes from viral products and seasonal surges without operational breakdown
- Balanced inventory planning, supplier timelines, and production cycles to support consistent growth
- Built post-purchase systems that increased repeat purchases and strengthened customer retention
- Created scalable workflows and systems that kept operations efficient as the business expanded
Marketing & Systems Builder · 2025–Present
Sow & Grow Co. is where I focus on building businesses the right way from the start. After working inside fast-scaling environments, I saw how quickly things become overcomplicated, and how much stronger businesses are when their foundations are clear, simple, and built to last.
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My work centers on building complete marketing foundations, from brand and website through to customer flows and systems, while continuously using these builds to test new ideas, stay current with AI, and refine how modern marketing systems should actually work.
7+
Businesses built From zero to launch and beyond
End-to-End Builds
Brand, website, and marketing systems
- Built complete brand, website, and marketing foundations from the ground up Â
- Designed and launched email and lifecycle systems that support real customer growth Â
- Created simple, high-converting funnels without unnecessary complexity Â
- Implemented fully client-owned platforms, removing agency dependency Â
- Partnered directly with founders to refine, improve, and scale their systems over time Â
This work reflects how I approach building, focusing on clarity over complexity and making sure everything created can actually be used, maintained, and scaled. It’s reinforced that strong foundations aren’t just helpful, they’re what allow businesses to grow without breaking.
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It’s also become a way for me to stay hands-on, continuously learning, testing, and evolving alongside the tools and systems businesses rely on today.
Life Outside the Work
A bit more about the person behind the work
FAMILY FIRST
ALWAYS LEARNING
AI, marketing, systems, and constantly figuring out better ways to do things. I spend a lot of time exploring new tools, testing ideas, and learning what actually works in real life, not just in theory.
SELF CARE
Getting outside rock climbing, hiking, reading, are how I reset. It’s my way of stepping away from the noise, recharging, and coming back with a clearer head.
"When life is grounded, everything else has something solid to build on."
